HubSpot has published a report on state of video marketing in 2018. The report states that 81% of businesses use video as a marketing tool.

99% of businesses who already use video, plan to continue using it in 2018. And 65% businesses that did not use a video marketing strategy in 2016, are going to include this year.

Adam Hayes says, “Video is often cited as a tool that helps drive various areas of business performance, and the numbers back up those claims:

  • 97% of marketers say video has helped increase user understanding of their product or service.
  • 76% say it helped them increase sales.
  • 47% say it helped them reduce support queries.
  • 76% say it helped them increase traffic.
  • 80% of marketers say video has increased dwell time on their website”

The State of Video Marketing in 2018 [New Data]

HubSpot

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