Continuous content quality improvement is one of the best ways to enhance your content marketing. And performing content audit at a regular interval is one of the best ways to maintain the quality.

Content Marketing Institute columnist Marcia Riefer Johnston has shared a five-step formula to perform a content audit.

Marcia says, “Earlier CMI posts on content audits focus on questions of the what, why, when, and who. Here I focus on the how through the five steps Laura outlines:

  1. Identify your main goal.
  2. Identify the content to include.
  3. Define your inventory/audit facets.
  4. Inventory the content to be audited.
  5. Audit the content in your inventory.

1. Identify your main goal

What content problems do you most want to address? Choose your audit’s main goal accordingly; your goal determines everything you do in your inventory and audit.

For example, if your goal is to figure out how to organize the content you’ll bring into a new CMS, you may want to spend zero time evaluating messages for consistency”.

How to Audit Your Content: 5 Essential Steps

Content Marketing Institute

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