Three ways to improve your SEO marketing strategy this year
We need more visibility in search engines for enhancing our business and boosting the sales. Boosting our SEO performance is one of the best ways to attract more visitors at lesser cost.
Content Marketing Institute’s Mike Murray has shared three ways marketers can enhance their SEO marketing strategy in 2018.
Murray says, “Without trying too hard, larger enterprises can rank for many keywords because they’re credible in the eyes of search engines (the number of pages and backlinks help). Unfortunately, too many businesses don’t make enough updates to exploit their potential. They’re like a smart student who is a constant underachiever.
1. Find your SEO sweet spot based on data; set realistic expectations
You can target any keyword or phrase, but you face two primary challenges. The word may be too competitive or not searched, which would offer little to no value for your business.
Use a tool like SEMrush to better understand what keywords would be reasonable to pursue.
Also, look at how your website ranks for your keywords today. For example, does it typically rank in the top five positions for a keyword searched an average of 500 times a month on Google? What about searches conducted 1,000 times or more?”
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