HubSpot columnist Emma Brudner has shared a list of thirteen words that can help you boost your sales efforts.

Brudner says, “Here’s a list of 13 words that can help you close more deals and earn your prospects’ trust in the process.

1) You

Selling is about your prospects, not about your company. A simple way to make that clear is by using the word “you” as much as possible. Think back to your childhood — did your parents ever tell you it was impolite to talk about yourself? Apply that rule here. Every time you might be tempted to phrase a sentence from the perspective of your company, find a way to rework it to make your prospect the subject.

2) Value

“Customers don’t care about features and benefits,” Colleen Francis, owner of Engage Selling Solutions, writes in her book Nonstop Sales Boom. “They only care about value and achieving their objectives.” Again, it’s about them, not you. Skip over all the amazing features your product or service contains and instead make it clear how your offering will create value for your prospect’s business”.

The Ultimate List of Words That Sell

HubSpot

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