Ten steps to become an Influencer in your industry
Most marketers are giving a permanent slot to influencer marketing in their budgets. Apart from hiring influencers, it is also a way out to become an influencer. HubSpot columnist Kevin Payne has shared a ten step process to help marketers become influencers.
Payne says, “In this blog post, I’ll be laying out ten ways how to become a social media influencer. On their own, they will help you slowly make your mark and establish you as an influencer in your industry. But do all these together, and you have a powerful strategy that will help speed things up exponentially.
1. Find your niche.
If you want to become a social media influencer, the very first thing you need to do is to choose a specific niche where you want to be known.
Although most social media influencers start out posting content, they’re passionate about, what sets them apart is the fact that they tend to focus on a particular niche within the industry they’re passionate about.
To find your little corner of influence, you’ll need first to determine who is your target audience by developing a unique persona—a semi-fictional representation of your ideal reader. Tools like HubSpot’s Buyer Persona Generation Tool can help you identify the individual wants, needs”.
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