Social media has become the backbone of marketing domain. You can’t think of a marketing strategy where social is not blended.

To help marketers make their efforts more significant in the new year, Mashable team has shared a list of five social media skills that marketers need to develop.

The Mashable team says, “Let’s talk social media skills that are relevant in the 2018 job market — and how you can learn them without spending significant money. All of the skills listed below are taught in detail in the Pay What You Want Social Marketing Mastery Bundle. There will be more later on how awesome this “pay what you want deal” is — but in short, it’s exactly what it sounds like.

1. Facebook skills that make you (and your company) money

Way back in 2010, social media jobs were aplenty. Companies paid savvy millennials to make their brand look cool and give stuff away on Facebook. Today, only about 4% of Facebook followers see a brand’s organic (non-paid) posts. Companies are understandably shifting their resources towards what works: customer acquisition and retention via paid Facebook ads.

This Social Marketing Bundle includes six courses focused on the complex world of Facebook marketing: from how to create a Facebook ad campaign to how to optimize creative for conversion. You’ll learn how to get the lowest cost per click possible and how to optimize your spend. Whether your future company is looking to generate B2B leads or sell products via e-commerce, these are the types of skills that will make you bank”.

5 social media skills you need to get ahead (and where to learn them)

Mashable

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