We as marketers have to keep trying different methods of approaching the clients to boost our sales figures. It happens that we get success in one method and we may fail in the other.

Copyblogger columnist Sonia Simone has shared five ‘old-school’ methods to boost the sales online.

Simone says, “One of my favorite “old school” pieces of advice was articulated by Bob Burg:

“All things being equal, people will do business with, and refer business to, those people they know, like, and trust.”

Smart salespeople know how to create that “know-like-trust” response in a few moments of interaction. On the web, we pursue the same goal by constructing an environment that cultivates those responses.

Creating an environment where selling can happen

Good, relevant, and strategic content is one of the best ways to construct that kind of sales-friendly environment.

It lets you attract new people to your business or project, then gives them an enjoyable place to hang out while they get comfortable with you.

Smart content lets your prospects educate themselves about what you have to offer, so that when they do decide to buy, they know they’re making a wise choice“.

The ‘Old School’ Factors that Lead to 21st-Century Sales

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