B2B site development – three steps to follow
Your B2B website should be designed in such a way that it offers a personalized experience to your visitors. It can be done with proper research and observation of some of the top performing websites.
HubSpot columnist Brent Adamson has shared a three-step process to build a better b2b website.
Adamson says, “To help buyers buy, however, B2B websites will have to meet three critical — and very different — design principles moving forward.
1. Give customers an entry point on their terms.
After reviewing hundreds of B2B websites across every major industry, we found only a handful that purposefully invite customers into a conversation. To do that, suppliers need to stop talking so much about themselves.
Rather, they should provide customers with an opportunity to share something about who they are, and what they’re looking to do — on their terms.
Really, it’s no different than common courtesy at a cocktail party. No one wants to be stuck talking to the person droning on about who they are and what they do. Yet that’s precisely what the vast majority of B2B websites do”.
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