Digital advertising is one of the best ways to boost your brand and sell your product. With a hots of advertising platforms it has become easy for the marketers to reach out a huge mass.

Search Engine Land columnist Jacob Baadsgaard has shared four ways to help marketers improve their return on ad spending (ROAS).

Baadsgaard says, “One of the main points behind online advertising is to drive sales for your business. This is particularly true when it comes to paid search. Most paid search campaigns are targeting potential customers who are fairly low in the funnel. A paid search click usually costs more than a display or paid social click, but it’s worth having if that click turns into a paying customer.

Figuring out your ROAS

The key to using ROAS to improve the performance of your paid search campaigns is great conversion and sales tracking. After all, if you don’t know which campaigns, ad groups, ads and keywords are producing which conversions and sales, you can’t exactly calculate and use your ROAS.

Fortunately, most paid search platforms make it pretty easy to track conversions and sales. For example, if you’re running an e-commerce company, you can easily assign a conversion value to transactions and directly view the value a particular campaign element”.

What the ROAS? A practical guide to improving return on ad spend

Search Engine Land

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