Listening to your customers, making customer service a priority, rewarding your customers and offering conveniences are some of the ways to keep your customers happy and coming back to you.

Testimonials from customers are the best way you let people know how good you are at service. Entrepreneur columnist Sona Jepsen has shared four strategies to develop customer loyalty.

Jepsen says, “For entrepreneurs and startups in both the B2B and B2C sectors, gaining this differentiation poses an early challenge. Even though some startups try to overcome this challenge through satisfaction stats, customers respond more to high-quality stories told in unique ways than to volume.

To create such stories and foster advocates, you must work from the outside in, as opposed to the inside out. Follow these four tips for an effective advocacy program:

1. Gather and publicize usage data. When customers can access and understand the benefits of a product or service in a clear and tangible way, they are more likely to appreciate the solution and recommend it to others. EyesOnSales reports that B2B sales cycles often take more than 18 months to reach conversion, but you can shorten that cycle by using data to turn existing customers into empowered advocates”.

How Do You Get Your Customers to Advocate for You?

Entrepreneur

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