Marketing Week has published a guide titled ‘Marketing measurement and analytics: What you need to know’. It features strategies to improve marketing measurement and analytics.

The MW team says, “The Fundamentals of Marketing Measurement and Analytics Best Practice Guide will help you navigate your way through this complex environment. It covers how to:

  • Turn data into insight and most importantly business outcomes
  • Manage the plethora of data from different sources across different platforms
  • Develop meaningful measures of attribution
  • Develop channel by channel strategies
  • Use data to drive strategy

All the while offering practical examples of how companies big and small are tackling the challenges and exploiting the opportunities”.

Marketing measurement and analytics: What you need to know

Marketing Week

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