Search Engine Land columnist Eric Enge has shared a case study defending the combination of on-page and off-page SEO for better results.

Enge says, “I encounter many people who believe the basic blocking and tackling of search engine optimization(SEO) execution is losing its value, but I find doing this basic hard work still works incredibly well.

In today’s post, I’m going to share a case study of a travel site whose business plan incorporates a straightforward approach to creating highly differentiated content on their site and then promoting that content effectively. They believe in building and marketing content with a high focus on the end user, and as you will see, the results are impressive.

Business overview

kimkim is an online travel company founded by a team of experienced entrepreneurs and engineers who played key roles at companies including TripAdvisor and EveryTrail. Their mission is to push the travel industry toward a more authentic and local experience while still maintaining high quality and consumer trust. This is achieved by partnering with local travel guides, who create useful insights and information aiming to offer a unique custom travel experience for their customers. These trips often take users off the beaten path, to places your travel agent might not think to send you”.

Case study: On-page + off-page SEO working together = success

Search Engine Land

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