Content Marketing Institute is hosting a webinar on ‘What is a Content Marketing Platform? An Introduction to an Essential Solution for B2B Marketers’ on Wednesday, February 14 at 2.00 pm EDT. Craig Breslawski, Senior Director of Product Strategy, Percolate and Stephanie Stahl, General Manager, CMI will host the webinar.

CMI team says, “For marketers at B2B companies, crafting a solid content strategy for long-term growth is only one element of the challenge of brand building today. For most, implementing the tools and processes that enable your strategy to be executed at scale is the far greater hurdle – one that few enterprise organizations have truly mastered. Content Marketing Platforms (CMPs) are a category of marketing technology that has emerged in the last decade to solve this very problem. Join Percolate’s Senior Director of Product Strategy, Craig Breslawski, as he discusses:

  • What a CMP is and how the category is evolving to suit the needs of B2B marketers
  • How global marketers can best utilize CMPs to optimize their campaigns and content
  • How global marketers can best utilize CMPs to optimize their campaigns and content”.

 

What is a Content Marketing Platform? An Introduction to an Essential Solution for B2B Marketers

Content Marketing Institute

Sharing is caring