Strengthen your SEO efforts with these five tips
With the changing algorithms and policies of the search engines, marketers need to devise new strategies to keep earning the same results in the search engine rankings.
Econsultancy’s Nikki Gilliland has shared three tips for creating an evergreen SEO strategy.
Gilliland says, “There are many digital trends that are likely to impact SEO in 2018.
You can read about them in Econsultancy’s SEO in 2018 Trends report (made up from insight from a number of industry experts). But what about an SEO strategy that will last? Thankfully, the report tackles this, too.
Monitoring market adoption
Instead of simply optimising for today’s algorithm, successful SEO also means thinking about the possible and probable future.
However, while it might be tempting to jump on new technologies (such as voice technology or virtual reality), practitioners need to consider whether or not the tech has been truly adopted by consumers”.
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