Here’ something you should know about prospecting in 2018
Getting more and more prospects offers you the flexibility to have more conversion. We can apply multiple methods like advertising, guest blogging and influencer marketing to get more prospects.
HubSpot columnist Aja Frost has shared twenty-eight useful facts about prospecting in 2018.
Frost says, “There are several facts I thought I knew about prospecting. Most buyers are resistant to reps’ contact attempts, they don’t want to hear about the product, and getting their ear requires extreme persistence.
However, a new report debunked these beliefs. The RAIN Group Center for Sales Research surveyed 488 buyers and 489 sellers in 25+ industriesto get their take on effective methods, timing, and more. The results are probably not what you’d expect — but they do bode well for your prospecting strategy.
When do buyers want to hear from salespeople?
Because most prospects do their own research these days, salespeople often assume they’re not interested in talking until midway through the buying process — if not further.
But according to this report, that’s not true. Buyers want to hear from reps in the first stage: when they’re looking for opportunities to improve their business (71%) or trying to solve a problem (62%)”.
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