Your blog serves as a link between you and your customers. Regular blogging can help you keep your customers abreast of your services and offers.

Content Marketing Institute’s David Zheng has shared four ways to make your blog posts popular on social media.

Zheng says, “Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow?

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it.

In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.

Let’s jump right in.

1. Use Facebook Live

It’s no secret reaching people with content (organically) on Facebook is tough. In fact, it’s almost futile.

Unless you’ve got millions of fans, your organic reach is going to be tiny. Boosting posts is an option but likely not a sustainable plan for all your content.

But what else is there?”.

4 Unconventional Ways to Promote Blog Content on Social Media

Content Marketing Institute
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