Entrepreneur contributor Shaun Buck has shared five goals marketers should aim for to create better quality content.

Buck says, “It takes time and effort to learn how to write well or sound good on a podcast. There’s not much most of us can do to look good on video, but at least we can make sure we don’t hurt ourselves by looking worse.

When you create content, your goals should be:

  • Entertainment: People want to be entertained, and injecting your personality into any content you create can be one way to entertain people as well as to make your content unique to you.
  • Information: I’m constantly asking content creators to make sure when they write they have strong points and don’t waste my time. I don’t want to read fluff. I want answers to my questions in a definitive way.
  • Consistency: So many people start creating content and can’t keep up with a regular schedule”.

The Winning Formula For Content Creation

Entrepreneur

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