Blockchain is a digital ledger in which transactions made in bitcoin or another cryptocurrency are recorded chronologically and publicly. This technology was invented in 2008 to expand the use of Bitcoin. Lifehacker‘s Jacob Kleinman has published a worth-reading note on Blockchain.

In an attempt to help marketers understand how they can use Blockchain, Econsultancy columnist Ben Davis has answered six questions on ‘Blockchain and its use in marketing’.

Davis says, “Come on you reluctant marketers, you can only dismiss the utility of blockchain for so long without making an effort to properly understand it.

So here’s the article you need – a trio of marketing experts (who use blockchain) helping you to understand the possible use cases, challenges and opportunities of blockchain.

Feel free to click on one of the questions below to jump to the content you want, or scroll through and digest the whole lot.

  1. For newbies, do you have a particularly succinct way of explaining blockchain?
  2. How is blockchain used in your solution(s)?
  3. Can you see blockchain being used eventually to verify consumer ID? What are the barriers to this kind of solution?
  4. What other uses excite you as an observer, in martech and the wider world?
  5. How can blockchain tech be proprietary? 
  6. What advice would you give companies considering creating a blockchain solution?“.

Ask the experts: Blockchain and its use in marketing

Econsultancy

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