Your content needs to be such that your visitors like to go through it whether it is an article, audio or a video. Several research point our mid-exit from the business websites and the solution could be developing better content that can capture the attention of people.

Copyblogger expert Sonia Simone has shared three tips to help marketers create content that captures their customers interest.

Simone says, “Your audience wants content that makes a solid point and gets there quickly. And improving that for your own content is one of the quickest ways you can get better.

Here’s how.

Step 1: Begin with the end in mind

Ideally, before you start to write, you’ll ask two questions about the blog post, script, or infographic you’re about to write:

  1. What are your goals for this piece of content?
  2. What one thing should your audience take away?

Publishing good content can do lots of great things for you. You can attract a larger audience, nurture prospects so they’re more likely to make a purchase down the line, inspire your audience to take action, find new allies to help you promote your work.

But you probably won’t do all of those with a single piece of content. Instead of creating shaggy-dog content that wanders around trying to do everything, understand which single point in the constellation this piece of content will represent for you”.

Quit Annoying Your Audience! Take 3 Simple Steps to Focus Your Content

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