Content marketing is a creative job and you have to keep exploring the ways successful content marketers are using for making their content marketing success.

Content Marketing Institute columnist Jodi Harris has shared four resources to help marketers design a strong content marketing program.

Harris says, “You can accomplish a lot with a consistent, relevant, and valuable content marketing program. But you’ll never be able to attain the results you want if you haven’t first identified your goals. 

Some of the most common goals marketers pursue through their content programs include:

  • Brand awareness: Getting discovered by the right consumers
  • Audience engagement: Capturing the interest of casual readers and nurturing them into subscribers
  • Lead generation: Identifying and qualifying consumers who are most likely to become customers
  • Driving loyalty and evangelism: Retaining your existing customers by increasing their positive perception of and satisfaction with your business”.

Road Map to Success: Resources to Refresh Your Content Marketing Program

Content Marketing Institute

Sharing is caring