Design a strong Facebook advertising strategy with this tips
When it comes to online advertising, Facebook is the leader in attracting the most advertisers with its easy to advertise programs. In April 2017, more than five million businesses were advertising on it each month.
Econsultancy columnist Nikki Gilliland has shared five tips to plan a successful Facebook advertising strategy.
Gilliland says, “Here’s a few tips on optimising your Facebook ad strategy for the year ahead.
Target people in consideration phase
One of the main benefits of Facebook advertising is being able to target users based on a wide range of variables, ranging from age and location to relationship status and occupation. Advertisers can take this one step further to target users based on super-precise interests, such as music categories, specific bands, cultural icons, or magazines, to name a few random examples.
This is likely to yield the best results, as ads will be less expensive but far more powerful. Users will be more inclined to take action if they are hyper-engaged in a certain topic or category.
Another aspect of targeting to think about is by product consideration. In other words, how close users are to buying a product, typically spoken about in terms of whether they are ‘cold’, ‘warm’ or ‘hot’.
Depesh Mandalia, who is the Founder and CEO of SM Commerce, uses this technique”.
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