Instagram has recently announced a new feature that will let its users schedule posts in advance. It will help marketers be more productive on the network.

Forbes contributor Jayson DeMers has shared the advantages and disadvantages of post scheduling and has shared four tips to use this feature in right manner.

DeMers says, “If you want to be successful when using Instagram’s new post scheduling feature, follow these guidelines:

  • Don’t depend entirely on scheduling. Don’t shift your strategy to rely exclusively on post scheduling. If you want to maximize your chances of actively engaging your users, and not just broadcasting to them, you need to make spur-of-the-moment and sincere updates as well. Your followers need to see you as a human being, or team of human beings, rather than a faceless algorithm.
  • Experiment to find the best times (and vary your schedule). When scheduling, play around with different times and days. On one level, this will provide a degree of variability to your schedule (so you don’t fall into a rut)”.

You Can Now Schedule Instagram Posts In Advance, But Should You?

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