Strategies to turn your employees into influencers
Influencer marketing is reaching new heights as it has become a proven way to reach out maximum number of people at lesser cost.
Entrepreneur contributor Segun Onibalusi has shared an article offering effective strategies to converting employees into powerful influencers.
Onibalusi says, “An influencer message has to be authentic because audience members now have a clear view of who’s behind the curtain. Knowing that a message is inspired by money, rather than earnest appreciation, breeds skepticism.
As buyers turn to niche blogs and their social networks for assistance with their spending decisions, there will be new layers of scrutiny involved. The person behind the message and his or her relationship with the brand in question will certainly become a more significant factor. And an influencer being close to the brand won’t necessarily be a bad thing. Even as they watch out for bias, consumers will also want to hear from someone close enough to the brand to know what they are talking about.
Your employees are best positioned to discuss the product and consumers are very likely to believe them. They work directly on your products and are actually the people behind the product features. Who better to talk about those products? No one”.
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