Search Engine Land columnist Andrew Dennis has published a link building case study titled ‘Using brand mentions and competitive linking tactics’. It shares the link-building tactics implemented on a new website, resulting in an increase in links and traffic.

Introducing the study, Dennis says, “Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event others may learn and benefit from what we did.

The situation

This campaign launched in March 2017 and was done over six months. The website was five months old and had roughly 15 core pages when the campaign began. The brand had historically relied on offline marketing and was new to digital marketing and SEO but wanted to grow organic traffic for the site as a whole.

Analysis showed that although the site was relatively small and underpromoted, it had a realistic ranking opportunity.

The campaign

Initially, the campaign was to run for a three-month trial period and include a blog launch, but complications came up, and the blog was unable to launch until several months after the campaign started”.

A link-building case study: Using brand mentions and competitive linking tactics

Search Engine Land

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