3-Step guide to perform quick content audit
Content is at the core of your marketing efforts and so it needs to be validated all the time. Depending upon the quantity of content you generate for business, it might be difficult to keep a close watch for its quality.
Content Marketing Institute columnist Aarsh Asli has shared a three-step guide to help marketers perform content audit.
On choosing three metrics to measure, Asli says, “Narrow your attention to the most important metrics that connect to your goals at the time. By looking only at a handful of metrics at a given time, you can draw insights more easily.
Perhaps you want to measure conversion data. Maybe you want to measure traffic. Maybe you want to measure engagement (such as time spent on site or social shares). You could even assess aspects of your SEO strategy.
TIP: When regularly conducting condensed content audits, you can pick the same metrics each time or pick new ones depending on your goals at the time”.
Comments are closed.
