Blogging remains one of the most popular marketing platforms as it connects prospective customers with the brands and works as a platform that keeps them connected.

Entrepreneur contributor Brendan M. Egan has shared six tips to help marketers create blog posts that people would like to read.

Egan says, “Before dedicating one, two, or even more hours of your life to writing a blog post, follow these tips to make sure you’re heading in the right direction.

1. Avoid promotion.

The first, and maybe most important, rule of blogging is to avoid promotion. Whether that is self promotion, promotion of an affiliated brand, or promotion of some guy off the street willing to pay you for a mention in a blog post. You may not realize it at the time, but direct promotion in a blog is obvious to nearly everyone. This isn’t 2008 when no one realized that people pay for contextual placements online. Do yourself and your brand a huge favor, and make your posts have great content. A lack of promotion is always the best promotion.

2. Use visuals.

Infographics, videos, pictures. Content these days can be so much more than just words on a page. Yes, it takes more time to put together great visuals with a contextual post, but when done right, the ROI can be astronomical”.

Here’s the Trick to Writing Blog Posts People Genuinely Want to Read

Entrepreneur

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