When it comes to search engine optimization (SEO), apart from the quality of your content, the loading time of your site also matters.

Search Engine Land contributor Bobby Lyons has published an article highlighting some tips to improve the website speed and performance to enhance your SEO.

Lyons says, “Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today but an insight to where Google is heading in the future.

Based on my experience, it has become clear to me Google will place a stronger weight on the customer’s experience with page load speed as part of their mobile-first strategy. With the investment Google has made in page performance, there are some indicators we need in order to understand how critical this factor is now and will be in the future. For example:

  • AMP — Specifically designed to bring more information into the search engine results pages (SERPs) in a way that delivers on the customer’s intent most expeditiously. Google’s desire to quickly serve the customer “blazing-fast page rendering and content delivery” across devices and media begins with Google caching more content in their own cloud.
  • Google Fiber — A faster internet connection for a faster web. A faster web allows for a stronger internet presence in our everyday lives and is the basis of the success of the internet of things (IoT). What the internet is today is driven by content and experience delivery. When fiber installations reach critical mass and gigabit becomes the standard, the internet will begin to reach its full potential”.

Making website speed and performance part of your SEO routine

Search Engine Land

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