Marketing land contributor EJ McGowan has shared three challenges email marketers are facing in 2018 and the solutions to enable them deal with those challenges.

McGowan says, “The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the year to come. Toward the end of 2017, my company surveyed 506 of our customers to get a sense of the year’s challenges and successes and to uncover areas that are ripe for growth in 2018.

Here are three easy-to-maintain tips and suggestions for growing email’s reach this year, based on what we learned.

1. Adapt programs to keep subscribers interested and motivated

Marketers find it increasingly challenging to capture subscribers’ attention. The majority of email marketers (59 percent) found a top challenge in growing open rates in 2017. Additionally, 41 percent struggled to create compelling content for their campaigns. As consumer habits continuously change, marketers must adapt their programs to growing trends to keep consumers motivated and loyal and to increase ROI”.

The challenges email marketers face in 2018 and how to overcome them

Marketing Land

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