It is always important to keep trying new tactics to improve your marketing performance. Instagram has seen new heights of growth as far as social networks are concerned and you must be reaping its benefits as a marketer.

Content Marketing Institute columnist Robert Katai has shared information about four Instagram features that can help marketers transform their marketing efforts.

Katai says, “It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video.

Let’s explore how to use these features to maximize your content marketing strategy.

Powerful hashtags

You can use two types of hashtags in your Instagram campaigns – branded or community.

Branded hashtags make your post easier to find for people who already know your company and are looking to find out more about it. Branded hashtag examples from Bullet Journal, which has over 260,000 followers, include #bulletjournal #bulletjournaling, and #bulletjournalcollection”.

Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

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