According to a Content Marketing Institute (CMI) research, 62% of the most successful content marketers have a documented strategy and 72% of content marketers who increased their level of success over the past year credit their strategy as a major contributor.

CMI contributor Jodi Harris has shared a short guide to creating an effective content marketing strategy.

Harris says, “Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind.

Serving the needs of your audience with valuable, high-quality content in this way is an admirable goal for any company. But of course, all your efforts will amount to little if your hopes go unfulfilled – if your content doesn’t trigger the audience behaviors that help your company reach its business goals. And that, my friends, is where the complications start to set in. To give your content marketing program the best chance of driving your desired results, every content marketing leader should be prepared to answer a few questions:

  • Who specifically should our content be most relevant to?
  • What benefits will this audience receive from consuming our content?
  • What desirable and distinctive content experience can we consistently deliver?

You’ll uncover the answers to these questions – and plenty of others – through the process of developing your content marketing strategy“.

Road Map to Success: Content Marketing Strategy Essentials

Content Marketing Institute
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