Strengthen your content marketing with this resource pool

Content marketing is poised to grow even more in the coming years with the platforms like desktops, tablets and mobiles. The only thing you should care beyond content quality is its presentation.

Content Marketing Institute columnist Jodi Harris has shared some useful resources to help marketers refresh their content marketing programs.

Harris says, “You can accomplish a lot with a consistent, relevant, and valuable content marketing program. But you’ll never be able to attain the results you want if you haven’t first identified your goals. 

Some of the most common goals marketers pursue through their content programs include:

• Brand awareness: Getting discovered by the right consumers
• Audience engagement: Capturing the interest of casual readers and nurturing them into subscribers
• Lead generation: Identifying and qualifying consumers who are most likely to become customers
• Driving loyalty and evangelism: Retaining your existing customers by increasing their positive perception of and satisfaction with your business
• Increasing sales and profitability: Closing more deals, reducing your marketing costs, and opening up new revenue streams“

Road Map to Success: Resources to Refresh Your Content Marketing Program