Search Engine Optimization (SEO) is itself a challenging domain with the continuous updates in the search engine algorithms.

MOZ columnist Serge Stefoglo has shared an article focusing the three challenges SEOs face and how they can deal with them.

Stefoglo says, “I would enjoy starting a conversation around these challenges with any of you so please grab me at SearchLove (plug: our San Diego conference is selling out quickly and is my favorite) or MozCon to bounce off more ideas!

1. My client doesn’t understand the value of SEO and it’s difficult to prove ROI

The value of SEO is its influence on organic search, which is extremely valuable. In fact, SEO is more prominent in 2018 than it has ever been. To illustrate this, I borrowed some figures from Rand’s write up on the state of organic search at the end of 2017.

  • Year over year, the period of January–October 2017 has 13% more search volume than the same months in 2016.
  • That 13% represents 54 billion more queries, which is just about the total number of searches Google did, worldwide, in 2003″.

How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses

MOZ

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