Email is a tool used by most marketers for a long period now. To keep it evolving it is important that we experiment with the design, content and email campaign timings.

AWeber’s Michael Smith in one such experiment sent 0nly 100-word email to his subscribers for one full year. He has shared the outcomes of this experiment.

Smith says, “The very first email went out on January 2, 2017. Here were the outcomes of our little year-long experiment.

1. We are better writers now.

At first, it seemed easy to write 100 words. Then, suddenly, you’re staring at 500 words on the screen.

That’s when the real work begins.

Lindsay and I had to be tough editors to get exactly 100 words every single time. We had to be concise (which was hard for us—we’re both ramblers!) without stripping away any context.

Over the course of 12 months, this got easier and easier. Now, whenever I write, I carefully choose my words. If I can write a sentence in 10 words instead of 15, I do it. I’m a more succinct communicator since ending this experiment”.

I Sent Only 100-Word Emails for One Year and Here’s What Happened

AWeber
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