Social media and especially influencer marketing has been into the mainstream for a long time now. It is very important to keep your followers and consumers trust your brand.

Marketing Land columnist Dayle Hall has shared five steps to help brands build trust among the customers.

Hall says, “here are a few things you can do now to help consumers cope with burnout. The added benefit is that it’ll also help you demonstrate that your brand’s goal is to make their lives better in some way — rather than to intrude on their relationships.

Now, here’s the truth: consumers know brands are constantly trying to sell them something. They get it. We all get it –- because we are all consumers. So, stop for a minute and think about what you, as a consumer, need from brands as well as how you ideally want to be treated by them through social media.

Then, follow these steps to get consumers back on your side:

1. Rebuild trust

For all the good things that social media has done to create new and more impactful customer-brand relationships, it has also compromised the trust that consumers have with brands, simply by becoming a water hose of promotional content.

But that doesn’t mean all hope is lost. Consumers want to have a positive relationship with your brand. You just have to be much more proactive about enabling those relationships. To do this, you need to shift your entire approach for communicating and marketing to your customers through social”.

Are consumers burning out on social media?

Marketing Land

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