Email is a tool used by most marketers for a long period now. To keep it evolving it is important that we experiment with the design, content and email campaign timings. AWeber’s Michael Smith in one such experiment sent 0nly 100-word email to his subscribers for one full year. He has shared the outcomes of this experiment. Smith says, “The very first email went out on January 2, 2017. Here were the outcomes of our little year-long experiment. 1. We are better writers now. At first, it seemed easy to write 100 words. Then, suddenly, you’re staring at 500 words on the screen. That’s... [...]

Content Marketing Institute is hosting the ‘ContentTECH 2018’ virtual event on Wednesday, February 28, 2017. This one-day event will be dedicated to content marketing technology. Event’s Opening Keynote will be delivered by Rohit Bhargava, author of Non-Obvious 2018 Edition: How to Think Different, Curate Ideas and Predict the Future. ContentTECH 2018 will also feature 6 technology-focused webinars: Advanced Email Marketing with Jessica Best, Director of Data-Driven Marketing at Barkley SEO with Andy Crestodina, Co-Founder / Strategic Director of Orbit Media Studios Artificial... [...]

15-Step guide to perform A/B Testing A/B Testing helps you discover how one version of a piece of marketing content performs alongside another. It is a way to strengthen your marketing efforts. HubSpot columnist Lindsay Kolowich has shared a 15-step process to perform A/B Testing. Kolowich says, “To run an A/B test, you need to create two different versions of one piece of content, with changes to a single variable. Then, you’ll show these two versions to two similarly sized audiences, and analyze which one performed better. For example, let’s say you want to see if moving... [...]

Marketing Week has offered a detailed look at the different psychological profiles that make up the marketing profession. This article can help you perceive better idea about the marketing domain. Michael Barnett says, “Partnering with research company CrowdCat, we have set out to create psychological profiles of the Marketing Week audience. The project is split into three phases, with the first two taking place late last year, and the third still in progress. So far we have uncovered some of the key themes that concern marketers today, and have identified some of the most important personality... [...]

Forrester is hosting a webinar on ‘How to rally your organization around CX metrics’ on Thursday, March 1, 2018 at 1.00 pm ET. Customer experience (CX) measurement is essential: Without a disciplined CX measurement program, companies will struggle to understand what’s working and what’s broken. Even the most sophisticated CX measurement programs can only be successful if they engage employees – but many employees often don’t see CX insights as accessible or actionable. CX pros need to get employees to pay attention to CX metrics by linking the metrics to their... [...]

You need to keep learning and implementing new strategies to keep your marketing efforts boosted. Observing successful marketing campaigns and planning is one of the ways to remain successful in the marketing domain. Search Engine Land columnist Elizabeth Laird has shared three ways to help marketers revitalize their marketing program. Laird says, “Even a small boost in conversion rate can make an enormous difference in results for a program. Not only does it have potential to boost top line revenue, but it can have a significant impact on bottom line results. Most marketing leaders find... [...]

Graphics can enhance the engagement of your visitors with your site, your social media or even your email. That’s long been true, and there’s no likelihood that it will ever change. But unless you are a graphic designer, yourself, adding graphics to your marketing can sometimes be expensive. But well-known designer Lucas Adamski is offing a collection of graphics that will boost your engagement wherever you use them. He calls them “Double Exposure Stock Images”. You can see them here: Double Exposure Stock Images. The images artfully overlay one image on another one, creating... [...]

Search Engine Land has reported that very soon Google is planning to launch the ‘AMP Story’ feature. To help marketers prepare themselves for preparing the AMP Stories, Paul Shapiro has shared a tutorial. Shapiro says, “Among the many exciting announcements during AMP Conf 2018 in Amsterdam was the introduction of AMP Stories, a new format similar to Snapchat and Instagram Stories, implemented via a new accelerated mobile pages (AMP) component. Unlike Snapchat and Instagram Stories, which are features within their own respective platforms, AMP Stories are going to be found... [...]

HubSpot columnist Aja Frost has shared a list of nine entrepreneur training courses that anybody can take online for free. Frost says, “No one — absolutely no one — will tell you starting your own company is easy. It’s supposed to be incredibly tough. And most entrepreneurs learn the hard way: from their mistakes. While there’s nothing wrong with that method (failure is a great teacher), you want to save it for the big lessons. Other lessons, such as managing the books and leading your team, can be taught just as effectively in the classroom. To help you cut down on your learning... [...]

When it comes to customer relationship management, creativity is something that comes to your aid. Your marketing content is such an element that can boost your customer service. HubSpot columnist Braden Becker has shared six tips to use marketing content for supporting customer service team. Becker says, “There’s a critical opportunity for both Marketing and Customer Success to help each other better serve their common audience. Here are six ways Marketing can help customer success managers (CSMs) and service reps transform the client experience, and the benefit Marketing can receive... [...]