Your customer reviews work as an important factor in getting new customers and expanding your business. The reviews also help you establish your authenticity. Econsultancy columnist Nikki Gilliland has shared six tips to help marketers get more online reviews. Gilliland says, “It’s clear that buying decisions are hugely influenced by them – but how exactly can brands ensure customers are leaving reviews? Here’s a few nuggets on how to ensure customers are eager to get involved, and the benefits of doing so. Be present on multiple review sites There are many places brands can collect... [...]

Google has launched ‘AdSense Auto ads’. The company calls it “a powerful new way to place ads on your site”. According to Google, machine learning based Auto ads can make smart placement and monetization decisions on behalf of advertisers. Key benefits of Auto ads are: Optimization: Using machine learning, Auto ads show ads only when they are likely to perform well and provide a good user experience. Revenue opportunities: Auto ads will identify any available ad space and place new ads there, potentially increasing your revenue. Easy to use: With Auto ads you only need... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘How (and Whether) to Invest in and Structure Online Communities’. The MOZ team says, “Building an online community sounds like an attractive idea on paper. A group of enthusiastic, engaged users working on their own to boost your brand? What’s the hitch? Well, building a thriving online community takes a great deal of effort, often with little return for a very long time. And there are other considerations: do you build your own platform, participate in an existing community, or a little of both?... [...]

Artificial Intelligence (AI) is finding its place in every online platform. It is also helping businesses expand with the integration. Have you implemented AI already? Forbes contributor Falon Fatemi has shared five questions you should ask yourself before implementing it. Fatemi says, “Artificial intelligence (AI) is upending the workplace. As one of the most versatile technologies we’ve ever encountered, it’s not surprising that AI’s applications and implications span many departments, divisions, and functional groups. When crafting and deploying an AI strategy, the most effective... [...]

According to a Content Marketing Institute (CMI) research, 62% of the most successful content marketers have a documented strategy and 72% of content marketers who increased their level of success over the past year credit their strategy as a major contributor. CMI contributor Jodi Harris has shared a short guide to creating an effective content marketing strategy. Harris says, “Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will... [...]

The Digital Marketing Depot has published a white paper titled ‘Keyword Discovery and Expansion with Competitive Intelligence’. It discusses the techniques to find and use effective keywords in search. The DMD team says, “The discovery of new revenue-driving keywords is a continuous challenge in search advertising, especially for enterprise businesses who may already be advertising on large volumes of existing keywords. This white paper from Adthena outlines how current analytical techniques such as comparative Venn diagrams are limited in refining keyword data, and presents a... [...]

It is always important to keep trying new tactics to improve your marketing performance. Instagram has seen new heights of growth as far as social networks are concerned and you must be reaping its benefits as a marketer. Content Marketing Institute columnist Robert Katai has shared information about four Instagram features that can help marketers transform their marketing efforts. Katai says, “It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the... [...]

Content Marketing Institute columnist Marcia Riefer Johnston has published a case study highlighting how Quartz , a news company owned by Atlantic Media grew its audience. Johnston says, “The founding team members came from news organizations, including Bloomberg, The Wall Street Journal, The Economist, and The New York Times. These folks create content people want. Also contributing to Quartz’s audience-building success: The company continually grows its content team – 150 journalists on five continents. The content is all digital. The content is designed first for tablets and... [...]

Search Engine Optimization (SEO) is itself a challenging domain with the continuous updates in the search engine algorithms. MOZ columnist Serge Stefoglo has shared an article focusing the three challenges SEOs face and how they can deal with them. Stefoglo says, “I would enjoy starting a conversation around these challenges with any of you so please grab me at SearchLove (plug: our San Diego conference is selling out quickly and is my favorite) or MozCon to bounce off more ideas! 1. My client doesn’t understand the value of SEO and it’s difficult to prove ROI The value of SEO is... [...]

The AWeber team has published a video on ‘Should Your Emails Match Your Website Design?’ under the ‘Win at Email Design’ video series. Michael Smith says, “You’ve spent long hours — and probably some decent money, too — honing the visual experience of your website. It captures the essence of your brand, while also being easy to navigate and interesting to click through. So it makes sense that you’d want your email design to match your website. But which elements from your site should make an appearance in your emails, and which should not? In this fourth episode... [...]