MOZ has published a case study titled ‘The Google Ranking Factor You Can Influence in an Afternoon’. The study features some proven strategies to boost Google ranking. On writing content, Jeff Baker says, “Watching us SEOs respond to Google updates is hilarious. We’re like a floor full of day traders getting news on the latest cryptocurrency. One of the most prominent theories that made the rounds was that longer content was the key to organic ranking. I’m sure you’ve read plenty of articles on this. We at Brafton, a content marketing agency, latched onto that one for a... [...]

Customer reviews are considered the authentic element to improve your brand credibility. Sometimes you also have to face negative reviews and sometimes fake negative reviews. MOZ columnist Joy Hawkins has shared an informative article on ways to handling fake negative reviews on Google. Hawkins says, “Fake reviews are a growing problem for those of us that own small businesses. In the online world, it’s extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether you’ve ever tried to hire them. Google has tons of policies for... [...]

Forrester team has published a podcast ‘The future under the GDPR’. With the deadline for GDPR compliance looming in May 2018, Analyst Enza Iannopollo discusses the future under the GDPR — what choices companies can make and which firms should be truly concerned. The future under the GDPR Forrester  [...]

PPC (Pay Per Click) advertising is adopted and used by almost all the brands and marketers. It is a popular way to embrace advertising as it offers a flexible way to promote your products and services. Search Engine Land columnist Jeff Baum has offered an in-depth guidance to help marketers set smart budget for their PPC campaigns. Baum says, “Budgeting is one of the most important components of pay-per-click (PPC) account management. They are a direct reflection of a campaign’s priorities and are the bridge that ties strategy and tactical execution together. Without well-thought-out budgets,... [...]

Marketing land contributor EJ McGowan has shared three challenges email marketers are facing in 2018 and the solutions to enable them deal with those challenges. McGowan says, “The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the year to come. Toward the end of 2017, my company surveyed 506 of our customers to get a sense of the year’s challenges and successes and to uncover areas that are ripe for growth in 2018. Here are three easy-to-maintain tips and suggestions for growing email’s reach this year, based on what we learned. 1.... [...]

There’s a new piece of software that we just learned about. Check it out today because the price will rise at midnight EST Wednesday. Anywhere on your WP website, in your text, as a link for a graphic or in a sidebar, footer or header (literally, anywhere), you can make your advertisements specific to the country or city of your site visitor. It’s all done by the power of Covert Geo Targeter. This plug-in is very clever but super simple. It does one thing only, but it does it well. Covert Geo Targeter lets you insert your visitor’s location (country, city, state/area and country... [...]

Econsultancy is hosting a webinar on ‘General Data Protection Regulation’ (GDPR) on Wednesday, February 28, 2018 at 2.00 pm GMT. What is GDPR (source: appinstitute) The General Data Protection Regulation is, obviously, centred around data protection, but it doesn’t regulate all data protection. Instead, it is focused on the personal data of individuals, specifically individuals residing in any EU member state. It updates existing – and introduces new – regulations relating to the collection and processing of the personal data of any individual residing in any EU member state.... [...]

Digital Marketing Depot is hosting a webinar on ‘Shop ‘til You Click: Creating Shopping Campaigns at Scale’ on Thursday, February 22 at 1.00 pm EST. The DMD team says, “Join our paid digital experts as they explore the challenging retail shopping landscape and provide strategies and techniques to maximize your results. We’ll discuss how to use feed management to optimize your Shopping ad campaigns, as well as more efficient bidding strategies that will improve your CPC and other important cost metrics. Attend this webinar and learn: More effective campaign structures to... [...]

Content Marketing Institute is hosting a webinar on ‘Webinar Marketing Predictions for 2018’ on Wednesday, February 21 at 2.00 pm EDT. Mark Bornstein, VP of Content Marketing, ON24  and Stephanie Stahl, General Manager, Content Marketing Institute will host the webinar. CMI team says, “In the age of digital marketing, webinars have become the primary way that companies engage their audiences – in a human way. But webinar marketing is changing fast, are you ready for what’s next? On Wednesday, February 21, attend “Webinar Marketing Predictions for 2018” where VP of Content... [...]

Affiliate Funnel Clones was just announced and the creators report that it is an ““All-In-One” platform [that] delivers the goods, from converting traffic to proven campaigns that work over again, every time”. They say that they and some of their users have been able, in just 10 minutes per day, to grow their list “and make over $142 in daily commissions”. That’s the kind of result that anyone, beginner or veteran, can find attractive. In Affiliate Funnel Clones, they share the same system, funnels and traffic sources they use for generating passive profits. If... [...]