An eMarketer report has revealed that only 6% of firms are completely prepared for the European Union’s General Data Protection Regulation (GDPR). eMarketer states that the companies violating the GDPR would face a fine of $24 million or 4% of annual sales, depending on which figure is higher. Commenting on why the companies are not prepared, eMarketer’s Ross Benes says, “One of the reasons more companies aren’t prepared for the GDPR is because it is expensive to become compliant with the new laws. Half of the companies in a Forrester Consulting and Evidon survey spent more... [...]

Content is at the core of your marketing efforts and so it needs to be validated all the time. Depending upon the quantity of content you generate for business, it might be difficult to keep a close watch for its quality. Content Marketing Institute columnist Aarsh Asli has shared a three-step guide to help marketers perform content audit. On choosing three metrics to measure, Asli says, “Narrow your attention to the most important metrics that connect to your goals at the time. By looking only at a handful of metrics at a given time, you can draw insights more easily. Perhaps you want to... [...]

Forrester’s ‘Predictions 2018: A year of reckoning’ event is available on demand. During this online event, Forrester’s Chief Marketing Officer Victor Milligan speaks with a number of Forrester thought leaders to discuss our top predictions for 2018, including the market dynamics that favor those taking aggressive action and create existential risk for those still holding on to what has worked before. The Forrester team says, “Many factors are combining to define the fate of companies in 2018. Our leading industry experts will discuss: The dynamics that will have... [...]

When it comes to search engine optimization (SEO), apart from the quality of your content, the loading time of your site also matters. Search Engine Land contributor Bobby Lyons has published an article highlighting some tips to improve the website speed and performance to enhance your SEO. Lyons says, “Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today but an insight to where Google is heading in the future. Based on my experience, it has become clear to me Google will place a stronger weight on the customer’s experience... [...]

Google announced its ad blocking plan for Chrome a couple of months ago. The process has started and it is important for the marketers to know how their ads are performing. Marketing Land columnist Ginny Marvin has answered seven questions dealing with the Google Chrome ad blocking. Marvin says, “Today, February 15, 2018, is the day Google begins blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that repeatedly serve up obnoxious ads after they’ve been flagged will find all of their ads, even those served by Google, blocked by Chrome. Publishers have... [...]

Content Marketing Institute is hosting the ‘ContentTECH 2018’ virtual event on Wednesday, February 28, 2017. This one-day event will be dedicated to content marketing technology. Event’s Opening Keynote will be delivered by Rohit Bhargava, author of Non-Obvious 2018 Edition: How to Think Different, Curate Ideas and Predict the Future. ContentTECH 2018 will also feature 6 technology-focused webinars: Advanced Email Marketing with Jessica Best, Director of Data-Driven Marketing at Barkley SEO with Andy Crestodina, Co-Founder / Strategic Director of Orbit Media Studios Artificial... [...]

Recently we covered a news item that answers six questions on ‘Blockchain and its use in marketing‘. Forbes contributor Steve Olenski has talked about three ways blockchain can benefit our digital advertising efforts. Olenski says, “Here’s 3 ways blockchain benefit digital advertising. 1. Ad Fraud The media industry has been under fire as problems with online ad fraud, more precisely bots instead of humans seeing or ‘clicking’ on ads, have shown unrealistic measurement of campaigns. Usually, online advertising uses automated technology, and it can be unclear where... [...]

Content Marketing Institute is hosting a webinar on ‘Webinar Marketing Predictions for 2018’ on Wednesday, February 21 at 2.00 pm EDT. Mark Bornstein, VP of Content Marketing, ON24  and Stephanie Stahl, General Manager, Content Marketing Institute will host the webinar. CMI team says, “In the age of digital marketing, webinars have become the primary way that companies engage their audiences – in a human way. But webinar marketing is changing fast, are you ready for what’s next? On Wednesday, February 21, attend “Webinar Marketing Predictions for 2018” where VP of Content... [...]

The Small Business Trends columnist Larry Kim has compiled a list of ’21 Best Marketing Conferences You’ll Want to Attend’. Kim says, “Marketing conferences are beneficial especially when you’re trying to network with other marketers around the globe. Networking is a fundamental factor in coming up with successful marketing strategies and it is also vital in creating possible business deals. As a marketer, you have to keep in mind that marketing conferences offer a lot of awesome opportunitiesfor you to reach out to your audiences who are in an interconnected world. If... [...]

Video is an essential element of our marketing policy as it helps brands effectively promote their products and services. Most businesses to have video integrated into their marketing plan today. Small Business Trends contributor Stevan Mcgrath has shared three steps to make your video marketing more effective. Mcgrath says, “Video SEO on YouTube is a little bit different from the regular SEO on search engines like Google. All the metrics and indicators of high quality and good content apply to YouTube too. The main objective is keeping traffic on site, and once you achieve that, you will... [...]