Artificial Intelligence (AI) is on the way to revolutionize the world of business as it has a remarkable presence in the e-commerce too. Entrepreneur contributor Reshu Rathi has posted an article advising brands to embrace AI and take all the benefits. Rathi says, “Until a few months back, only bigger companies could afford the sizable investments required to implement AI. That’s no longer the case. AI is becoming more accessible to businesses of all sizes. In the next few years, AI will continue to expand its reach throughout organizations. Early adopters already are reaping the... [...]

Google AdWords is one of the most used advertising programs over the Internet. Its flexibility to offer advertisers with the freedom to customize their ads makes it a popular choice. Entrepreneur contributor Jason Parks has shared an article on how marketers can enhance AdWords performance with Single Keyword Ad Groups (SKAG). Parks says, “You might have heard a digital marketing guru throw the acronym “SKAG” out on the table but you were unsure of what it meant. If you go to urban dictionary, it states that a skag is an unattractive woman. That is not what we’re referring... [...]

Blogging remains one of the most popular marketing platforms as it connects prospective customers with the brands and works as a platform that keeps them connected. Entrepreneur contributor Brendan M. Egan has shared six tips to help marketers create blog posts that people would like to read. Egan says, “Before dedicating one, two, or even more hours of your life to writing a blog post, follow these tips to make sure you’re heading in the right direction. 1. Avoid promotion. The first, and maybe most important, rule of blogging is to avoid promotion. Whether that is self promotion,... [...]

The Entrepreneur magazine team has published a video ‘These 3 Marketing Mistakes Are Crushing Your Business’ featuring Eric Siu. Running a business is hard, and there are plenty of beginner business pitfalls to avoid. What business marketing advice should you be listening to? In this video, Entrepreneur Network partner Eric Siu breaks down three mistakes you might be making that are hurting your business. He starts by advising entrepreneurs to be focused on excellence in one or two ways, not to become distracted or overreach and become mediocre at a lot of things. Then, Siu takes a... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content’. The MOZ team says, “Same content, different domains? There’s a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, rent or purchase content on other sites, and safely use third-party distribution... [...]

Search Engine Land columnist Andrew Dennis has published a link building case study titled ‘Using brand mentions and competitive linking tactics’. It shares the link-building tactics implemented on a new website, resulting in an increase in links and traffic. Introducing the study, Dennis says, “Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event others may learn and benefit from what we did. The situation This campaign launched in March 2017 and was done over six months. The website was five months... [...]

HubSpot has published a free guide ’20 SEO Myths You Should Leave Behind in 2018′ to help marketers achieve SEO success. About the guide To say SEO has “changed a lot” would be the understatement of the decade. We’ll often see multiple updates per year from Google – including the mobile intrusive interstitials penalty rollout in January, the unconfirmed “Fred” update in March, and the October launch of Chrome 62, which raised the importance of protecting content with SSL encryption. As a result, marketers are faced with the challenge of educating themselves about... [...]

HubSpot columnist Matthew Barby has published an interesting story with the title ‘Your Google Rank Doesn’t Matter Anymore’. It covers search engine optimization, keyword rankings, personalization. Barby says, “For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance. Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. All of this information was available transparently within Google Analytics, and you could... [...]

Econsultancy columnist Nikki Gilliland has discussed the findings from the company’s Digital Trends 2018 report published in association with Adobe. The report states that 45% companies cite content and experience management as their top priority. Also the top-performing companies are 50% more likely than their peers to have well-designed user journeys that facilitate clear communication and a seamless transaction. (69% vs. 46%). Data-driven marketing has grown from 12% in 2017 to 16% in 2018. On adoption of AI in marketing, Gilliland says, “When asked about the themes and technologies... [...]

Content Marketing Institute is hosting a webinar on ‘Webinar Marketing Predictions for 2018’ on Wednesday, February 21 at 2.00 pm EDT. Mark Bornstein, VP of Content Marketing, ON24  and Stephanie Stahl, General Manager, Content Marketing Institute will host the webinar. CMI team says, “In the age of digital marketing, webinars have become the primary way that companies engage their audiences – in a human way. But webinar marketing is changing fast, are you ready for what’s next? On Wednesday, February 21, attend “Webinar Marketing Predictions for 2018” where VP of Content... [...]