4-Ways email marketing can strengthen your brand
Email marketing has been the backbone of all the brands when it comes to communicating and promoting their products and services.
Entrepreneur contributor Kimberly de Silva has shared four ways to help brands strengthen their presence through email marketing.
Silva says, “With the right choice of marketing channels, brands can not only chance upon the right set of target audience but also improve their chances of converting prospects into customers. Email marketing is the choicest channel to build awareness, grab attention and convert prospects. It helps you segment your marketing content, reach out individually and personalize your communication based on your relationship with the recipient.
1. Improve brand recognition
Brand recognition is “the extent to which the general public (or an organization’s target market) is able to identify a brand by its attributes.” So when you send out emails to your subscribers, make sure to include your brand’s logo and other visual signifiers in the email. The brand colors and graphics should be consistent in every email sent out, in order to help the audience instantly recognize an email sent out by your company. The brand attributes lead to increased awareness, which in turn attracts customers towards your brand’s products and services. If they need to pick between two brands for the same product — one they recognize, the other they’ve never heard of — you can count on them picking the one they know.
The emails that can improve brand recognition include newsletters. A newsletter updates your customer on the current happenings and upcoming events and helps the brand stay top of mind with the customers”.
Comments are closed.
