Four steps to create an effective Facebook Messenger copy
The Facebook Messenger has 1.2 billion monthly users worldwide. With this reach, it can be a versatile tool for the marketers to reach out a huge mass.
HubSpot columnist Connor Cirillo has shared a four step guide to create an effective Facebook Messenger copy that can help marketers convert more prospects into customers.
Cirillo says, “Before you do anything — step away from the keyboard! You need to figure out what might go wrong before you decide how to make it better. Grab a whiteboard or pen and paper — it’s mapping time. Write out every point where the user needs to take an action inside your bot. Ask yourself these three questions as you do it:
- What am I asking the user to do?
- Which ways might they get it wrong?
- How can I be more clear?
That exercise will open your mind to getting them back on track. Alright, onto the formula itself.
1. Acknowledge
The first part of writing good error messages is to acknowledge the problem. Being more specific when something goes wrong gives users a better clue into what you want them to do. But if we just told someone what’s wrong without giving them a path to making it better, it wouldn’t be all that helpful”.
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