To make your email campaigns successful you need to convey your message in an effective manner so that it is perceived rightly by the receivers. It is your copywriting skill that matters when it comes to influencing the prospects and customers.

Econsultancy columnist Nikki Gillialnd has shared eight tips to help marketers write a great email copy.

Gilliland says, “From send times to split testing, there are many factors that can impact the success of email marketing campaigns. 

Copywriting remains one of the biggest, often being the difference between a mediocre email (sent straight to the trash) and one that prompts the recipient to take action.

Here are eight tips for writing awesome email copy…

1. Create a hook

Very few people read emails thoroughly, with the majority scanning or skim-reading to find important details as quickly as possible. Although there is recent research to suggest attention spans are improving – the percentage of emails read for more than 18 seconds is said to have risen from 38.4% in 2011 to 44.4% in 2016 – it’s still sensible to ensure that emails are scannable.

Alongside this, marketers should ensure that each section has a hook that grabs the attention of the reader and improves engagement. This could be an emphasis on key offers, persuasive headings, or elements of personalisation”.

Eight time-honoured tips for writing awesome email copy

 Econsultancy
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