HubSpot has published ‘The Ultimate Guide to Ranking #1 on YouTube‘. It details the steps to get a higher rank on YouTube.

In the guide, on finding the right keywords, Dmitry Dragilev says, “Just like with “normal” SEO, the first step in YouTube SEO is keyword research. I documented my process of researching rankings for highly competitive keywords in 90 days for articles in an experiment I ran early last year. The process is really similar to how you’d find keywords in Google.

First, you generate a list of potential keyword ideas. Then, you drill down to a handful of the best keywords.

Keyword research tools designed for Google (like SEMRush) don’t work for YouTube. To find video keywords, you need use a tool designed for YouTube. Brian recommends two:

First, we have Keywordtool.com. Click the “YouTube” tab, enter a seed keyword, and it’ll scrape “YouTube Suggest” for hundreds of possible keywords”.

The Ultimate Guide to Ranking #1 on YouTube

HubSpot

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