MOZ answers eleven SEO traffic questions
With the change in the search engine algorithms you might have faced a drop in the traffic that comes to you through SEO.
MOZ columnist Daniel Marks has answers eleven questions that deal with the SEO traffic drop.
Marks says, “Almost every consultant or in-house SEO will be asked at some point to investigate an organic traffic drop. I’ve investigated quite a few, so I thought I’d share some steps I’ve found helpful when doing so.
Is it just normal noise?
Before you sound the alarm and get lost down a rabbit hole, you should make sure that the drop you’re seeing is actually real. This involves answering two questions:
A.) Do you trust the data?
This might seem trivial, but at least a quarter of the traffic drops I’ve seen were simply due to data problems.
The best way to check on this is to sense-check other metrics that might be impacted by data problems. Does anything else look funky? If you have a data engineering team, are they aware of any data issues? Are you flat-out missing data for certain days or page types or devices, etc.? Thankfully, data problems will usually make themselves pretty obvious once you start turning over a few rocks”.
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