Social media is at the core of our marketing strategies. To keep optimizing the social for the growth of a brand it is necessary that we keep ourselves abreast of the challenges that most marketers face.

Econsultancy has highlighted four challenges that most brands face while implementing their paid social strategy.

Econsultancy columnist Nikki Gilliland has shared four challenges that marketers face while using social.

Gilliland says, “As brand organic social content is downweighted, more and more brands are turning to paid social to reach users online. 

The benefits don’t just stop at increased visibility – paid social ads can give brands greater control over audience targeting, as well as a valuable presence across a variety of social channels.

However, it’s not always a case of guaranteed success. The world of paid social presents its own unique set of challenges for marketers, but understanding and tackling these issues can be the key to gaining a competitive advantage. There’s tons more on paid social in Econsultancy’s Best Practice Guide, including case studies and optimisation tips, but in meantime, here’s more on the challenges afoot.

Increased competition (and costs)

As the amount of people on social platforms continues to grow, so does the amount of competition. When brands vie for the attention of the same target audience on the same platform, congestion can occur. This can then result in campaigns failing to take off, and cost per action massively increasing”.

Four challenges that any paid social strategy should consider

Econsultancy
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