Using chatbots? Avoid these things.
Chatbots have been into the mainstream as most sites feature the technology to stay connected with their visitors. While using any technology to support communication, we should restrict the usage to a certain extent and chatbots are not exception.
Econsultancy columnist Nikki Gilliland has shared eight things your chatbot should never do.
Gilliland says, “Chatbots have been massively hyped up over the past couple of years. Some people have suggested the technology will eradicate the use of apps, while others have claimed they will entirely eliminate customer service jobs.
1. Pretend to be human
While the whole point of chatbots is that they’re supposed to mimic human interaction, that’s not to say that they should pretend to be human.
In a study by CEB, transparency was ranked as the number one most important factorfor consumers when it comes to brand service. This means that – regardless of whether you want your bot to sound like a real person – it should always make it clear that it is not.
If a bot fails to disclose this, it could lead to users feeling like they’re being lied to, and a potentially disastrous lack of trust”.
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