HubSpot shares five social media lessons from 2017
The social media keeps evolving and changing with the new networks and their features. Also with the changing demographics marketers need to adjust their policies to achieve social success.
Columnist Kelly Hendrickson has shared t
Hendrickson says, “2017 was a year of experimentation.
We were committed to shifting our entire social media strategy to grow our viewership and audience, while continuing to engage with our audience where, when, and how they wanted.
To successfully do this, we spent the year experimenting with how to best deliver content on all platforms, particularly on Facebook.
We succeeded in some risks and failed in others. It was a hefty undertaking.
Here, we’ve compiled our five biggest social media lessons from 2017. We are hopeful that these lessons will prepare you to successfully shift your own social media strategy (without any of the setbacks)”.
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