E-commerce is booming with the increasing mobile penetration and the availability of the shopping apps on majority smartphones.

A Criteo report cited by Marketing Land states that mobile is leading the Internet devices for generating e-commerce sales.

says, “Those most mobile commerce transactions happen within apps, Criteo said that more than a quarter (26 percent) of all desktop transactions were preceded by a mobile click. More broadly, 41 percent of desktop conversions were influenced by or began on another device.

Criteo explains that “retailers with low mobile sales get more cross-device transactions.” This may be because the mobile experience is poor and determined buyers are moving to the desktop to complete the intended purchase. But there’s also probably some “leakage” or lost sales as a result of that cross-device leap”.

Retailers with shopping apps now see majority of e-commerce sales from mobile

Marketing Land

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