Search Engine Optimization is an essential but challenging task. With the changing algorithms, it becomes a tough task for the webmasters to keep their sites up in search.

Entrepreneur columnist Brendan M. Egan has shared five strategies to help brands strengthen their SEO efforts.

Egan says, “Every business should be implementing SEO strategies in order to improve their website’s search engine rankings. But unfortunately, there are a lot of marketers and small-business owners who are not. Why? Many of them use the “it’s out of my budget” excuse to justify their decision to ignore SEO. However, SEO is more cost-effective than many other forms of marketing, including pay-per-click ads and social media marketing. And while not every business will have the budget to spend thousands every month on an SEO campaign, there are some simple things that you can do to get the most search traffic possible on a tight budget.

1. Google My Business.

Small businesses and brick-and-mortar businesses should focus on gaining local exposure instead of trying to target potential customers located throughout the country. One way to improve your business’s local SEO is by optimizing its Google My Business page, formerly known as Google Places and sometimes called a Google Map listing.

Start by making sure you own the page and have access to make edits to your business’ listing. Then move on to filling in any information that is missing on your page”.

5 Ways to Bootstrap SEO When You’re on a Tight Budget

Entrepreneur

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