YouTube and Facebook are the top sites that attract U.S. social media users of all ages. A recent survey revealed that an average American consumes 5 hours of video on a daily basis.

Looking at these statistics it is important to have a viable strategy to strengthen your YouTube channel performance.

Entrepreneur contributor Jason R. Rich has shared an article on improving YouTube planning and marketing.

Rich says, “Before you create a YouTube channel and start producing videos for your business, take some time to really focus on what the objective of your company’s YouTube channel will be.

Why do you want to create video-based content in the first place? In other words, what do you want your company to get out of it? Possible answers might be:

  • Boost your company’s brand awareness and enhance its credibility.
  • Share details about your company and what it offers with a local, regional, national or international audience.
  • Introduce details about a new product or service.
  • Advertise an existing product or service.
  • Better educate customers about your company and its products.
  • Help existing customers better use your products by showcasing ways to use “.

Determining Your YouTube Strategy and Core Message

Entrepreneur

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